A recent blog post on DataMentors discussed about house holding – a process of grouping related customer records. House holding is one of the most prominent aspects of selling by many industries today.
Typical master data consolidation starts with combining the operational master records from all the data silos where they exist. The key aspect being, creation of master data indexes to support single view; knowing and asking right questions during this phase can save lot of time and rework. Read more →
One foremost objective of implementing Master Data hub is to identify and resolve duplicate customer records. This is a crucial step towards achieving single version of truth about customer information thus help lower operational costs and maximize analytical capabilities.
Here is what companies want to do to their customers, find ways to get money out of their pocket. As a customer, whether you like it or not, that’s the truth.
To get money out of consumer’s pocket, businesses are constantly exploring new ways. They often ask questions such as, what’s the minimum my company can do to keep customer satisfied. How to win customers loyalty under tough competition from rivals? Who are our true customers and what do they really need from us?
We often hear about ‘Single View of Customer’ whenever there is discussion on topics related to Master Data Management and Customer Data Integration.
I stumbled upon a new phrase recently, when a colleague of mine from sales used it to explain the benefits of MDM implementation as a customer data hub – the ‘Intimate View of Customer’. It means going a step further and helping organizations in understanding their customers a bit more.
My name is Prash Chandramohan. I work as Senior Product Marketing Manager at Informatica focusing on product marketing activities for Informatica MDM, Big Data Relationship Management and Customer Cloud 360 for Salesforce. I joined Informatica in 2014, prior to which I worked at IBM as a Senior Architect. For past 10+ years, I have worked with several large enterprise customers around the globe and delivered MDM-powered solutions.
In my current role as product marketer, I strive to influence a road map for next generation MDM that can help organizations gain the business benefits they anticipate from this great technology. MDMGeek.com was conceived and founded to share my experience, best practices and views on Master Data Management, Data Quality and Data Governance. You will also find articles on Big Data, Cloud, Social Media and Mobile which are becoming increasingly popular and have impacted the way we manage data today. The views expressed here are my own. I thank you for visiting and hope you will enjoy reading my blogs. I warmly welcome your feedback.